Raspberrypi.local refused to connect

Just setting up by raspberrypi 3 on my mac. Loaded 2016-11-25-raspbian-jessie.img onto a 32 gb microsd card for the pi. I can ping both the ip address and raspberrypi.local just fine. But when I try to connect via ssh or browser (over ethernet cableI get connection refused messages.

ssh: connect to host raspberrypi.local port 22: Connection refused

Chrome message
This site can’t be reached
raspberrypi.local refused to connect.
Search Google for raspberry pi local

I turned off my firewall on the mac and got the same results. Not quite sure what to think or how to fix it.

PING raspberrypi.local (169.xxx.xx.xxx): 56 data bytes
64 bytes from 169.xxx.xx.xxx: icmp_seq=0 ttl=64 time=0.423 ms
64 bytes from 169.xxx.xx.xxx: icmp_seq=1 ttl=64 time=0.424 ms
64 bytes from 169.xxx.xx.xxx: icmp_seq=2 ttl=64 time=0.298 ms
64 bytes from 169.xxx.xx.xxx: icmp_seq=3 ttl=64 time=0.364 ms
64 bytes from 169.xxx.xx.xxx: icmp_seq=4 ttl=64 time=0.368 ms

— raspberrypi.local ping statistics —
5 packets transmitted, 5 packets received, 0.0% packet loss
round-trip min/avg/max/stddev = 0.298/0.375/0.424/0.046 ms

The Raspberry Pi Foundation has decided to close off SSH by default for security reasons.
A workaround is as follows:
Put the SD card back in your regular computer. It might complain that the card is corrupt, just ignore it. You should be able to access the boot partition. Create a file in there called ssh (no extension). It doesn’t matter what is in the file as long as it has that name.
On boot the Pi will see that file, turn ssh on and remove the file.
For more details , check out the Raspberrypi.Org website